Alex Torres

Alex Torres is the Senior Manager at Shapiro+Raj, a position they have held since July 2018. Prior to that, they were a research assistant at Michigan State University College of Communication Arts and Sciences from September 2016 to July 2018. In this role, Alex oversaw the operation of various experiments in the field of neuromarketing, across the advertising and communications department at Michigan State University. Alex contributed to 3 published academic papers during their time as research assistant.

Alex’s work focuses on understanding the psychology of users by tracking how people’s facial expressions change while watching content and interacting with social media platforms. Alex uses biometric sensors and eye-trackers to collect data for various experiments and helps analyze and compute data to find trends for various academic studies. By determining how an online environment affects how advertising and promotional content is perceived, Alex’s work provides valuable insights into the modern media landscape.

Alex Torres has a Bachelor of Science in Advertising and Public Relations from Michigan State University. Alex also has certifications from Google in Advanced Google Analytics and from Udemy in Data Driven Marketing.