James Shikanda

James Shikanda Ajode currently serves as the Head of Commercial at Shara, where responsibilities include creating acquisition channels and leading growth and product teams in product development and go-to-market strategies. Previously, James held the position of Area Sales Manager at Safaricom Limited, focusing on implementing distribution strategies and guiding sales teams to enhance customer engagement and product uptake. Earlier roles included Area Business Development Manager at GSK, where market and trade activities were managed, and Trade Marketing Manager at Diageo, overseeing sales activities with a focus on national accounts. James began a career in sales at Radio Africa Group as a Sales Account Executive, successfully negotiating advertising sponsorship deals. James holds a Bachelor's Degree in Marketing from United States International University - Africa, earned between 2004 and 2008.