Laney H.

Laney Helmers, MBA, serves as a Senior Marketing Associate at Share Local Media since June 2022, where responsibilities include leading the planning and execution of direct mail marketing strategies to enhance customer acquisition for brand partners. Previously, Helmers worked as a Communications Manager at Elizabethan Consultancy, contributing to client project materials and external marketing strategies. Experience as a Marketing Intern at Winter Park Chamber of Commerce involved creating graphic designs for promotional materials, while earlier roles included managing marketing efforts as a Campus Manager for Fresh Prints and engaging in social media analytics as a Marketing Intern at Hülya Swim. Helmers holds a Master of Business Administration from Crummer Graduate School of Business at Rollins College and a Bachelor's degree in Communication from Rollins College, alongside experience in leadership roles such as President of Chi Omega Fraternity.