Share Local Media
Laney Helmers, MBA, serves as a Senior Marketing Associate at Share Local Media since June 2022, where responsibilities include leading the planning and execution of direct mail marketing strategies to enhance customer acquisition for brand partners. Previously, Helmers worked as a Communications Manager at Elizabethan Consultancy, contributing to client project materials and external marketing strategies. Experience as a Marketing Intern at Winter Park Chamber of Commerce involved creating graphic designs for promotional materials, while earlier roles included managing marketing efforts as a Campus Manager for Fresh Prints and engaging in social media analytics as a Marketing Intern at Hülya Swim. Helmers holds a Master of Business Administration from Crummer Graduate School of Business at Rollins College and a Bachelor's degree in Communication from Rollins College, alongside experience in leadership roles such as President of Chi Omega Fraternity.
Share Local Media
Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types. So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding. What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality. Share our excitement? Great - we’d love to hear from you!