Alexandra Kingcott

Shareworthy is Western Canada’s sought-after strategic partner for arts and culture brands looking to build audience and advocates through compelling, real, connection. Tickets and tune-ins aren’t just transactions, they’re exhibitions of trust. Founded by Alex Kingcott in 2013 in Calgary, Alberta, Canada, Shareworthy upholds a distinctly local, human focus that builds community and betters the collective. Today, Shareworthy empowers arts and culture brands, live events, and independent artists, authors, athletes and personalities with a desire to shift, impact and build legacy with thoughtful communications strategies. The team is known for bringing integral agility to culturally significant producers like FAN EXPO HQ, Penguin Random House Canada, and Broadway Across Canada. Clients range from Calgary Opera to Comic-Con. Shareworthy’s intentionally small-but-mighty team imparts a thoughtful, humbly enthusiastic take on arts and culture advocacy through conscious careers in communications. They bring a culture hallmarked by genuine care for clients, uninhibited collaboration and community connections. Collaboration is anti-silo, solutions are anti-cookie cutter, and enthusiasm is anti-ego. Shareworthy owns its niche with the belief that it’s to be continuously earned. The simple rule Shareworthy lives by? Do good work and be nice to people. It’s working out pretty well so far.