Alicia Siekman

Alicia Siekman is a Consumer Insights Analyst at SharkNinja, responsible for overseeing Consumer Insights for three Shark Beauty products from conception to launch since June 2023. Previously, Alicia held the position of Competitive Insights Analyst II at Crayon, where responsibilities included creating weekly competitive intelligence reports and advising customers on changes within their competitive landscape from January 2022 to May 2023. Additional experience includes serving as an Alumni Coordinator at Belmont Day School, executing alumni events and engagement campaigns, as well as internships at JDRF Greater New England Chapter and Greentail Table, focusing on outreach, marketing, and sales. Alicia holds a Bachelor of Arts in Psychology and Government from Connecticut College.