Samantha Blair

Samantha Blair is a seasoned marketing professional with a strong background in social media and influencer management. Currently serving as a Senior Marketing Manager at SharkNinja since November 2019, Samantha has held multiple roles at the company, including Senior Manager of Influencer and PR. Prior experience includes a Social Media Specialist role at BJ's Wholesale Club, where significant achievements included a 298% total follower growth and a marked increase in Instagram Story engagement. Samantha's earlier career includes positions at LEGO Group, where strategic paid campaign management and content creation were key responsibilities, and at Spectra by Comcast Spectacor in both intern and coordinator roles, focusing on brand marketing and group sales. Samantha holds a Bachelor's degree in Marketing from Southern New Hampshire University.