Tatiana Maltseva

Tatiana Maltseva has a strong background in marketing and creative strategy. Tatiana currently serves as the Marketing Lead at SharkNinja since 2023. Prior to this, they worked at ZOEVA GmbH as an Influencer Marketing Manager from 2022 to 2023, where they were responsible for developing and executing influencer marketing campaigns. Tatiana also built a strong community of brand advocates and UGC-creators. Before ZOEVA GmbH, Tatiana was the Head of Special Projects at WildJam from 2019 to 2022. In this role, they served as a creative and strategic consultant, oversaw the creative department, and managed a team of creative writers. Tatiana was also an Account Group Head at a leading independent influencer marketing agency, where they connected brands with influencers and celebrities, launched successful campaigns, and managed a team of account managers. Prior to this, Tatiana worked at Condé Nast Russia, where they held various roles, including Advertising Account Manager for VOGUE Russia and Assistant to the Publisher of VOGUE Russia. Tatiana executed multiple campaigns across different channels and collaborated with colleagues from other Condé Nast brands. Overall, Tatiana has a diverse range of experiences in marketing, strategy, and creative management.

Tatiana Maltseva holds a Bachelor of Arts degree in International Relations from the Moscow State Institute of International Relations (University) MFA Russia MGIMO. Tatiana later pursued a Master of Arts degree in Media Management from the Higher School of Economics. Additionally, they have obtained certifications in Digital Marketing Foundations, SEO: Keyword Strategy, Social Media Marketing Strategy (TikTok and Instagram Reels), and Goethe-Zertifikat C1.