Alycia D'Alfonsi has a diverse work experience in various roles related to design, branding, and marketing. Alycia started their career as a Social Media Manager at Crybaby Zine in 2019 and worked there until 2021. During their time at Crybaby Zine, they focused on championing young writers and artists by creating new opportunities and paying fair rates. Alycia then joined Everyday Humans as a Community Lead and Designer, where they worked closely with the CEO and marketing lead to write and design content for social media channels and email marketing. Alycia also organized influencer outreach programs and was part of the re-brand team that launched the brand into Sephora APAC and Ulta USA.
In 2021, Alycia joined Yellow Beauty as a Creative Lead, collaborating with the CEOs to visualize the brand and working on site updates, social content, packaging, brand pitches, and visual identity. Alycia also created and deployed email marketing campaigns and flows through Klayvio.
In 2022, Alycia joined Birdie as a Designer, Consultant, and Marketer, where they contributed to sparking human connection through mindful gifting. Alycia created a seamless, elevated platform for sending and receiving cash gifts and digital greeting cards and emphasized authenticity, simplicity, and practicality.
Additionally, Alycia worked at Prosper Experiential Media as a Designer and Social Media Manager from 2020 to 2022. Alycia worked on designing and managing social media content. Prior to that, they were the Design Lead at Drifter Organics (previously known as Drifter Organics) from 2020 to 2022. Alycia'sresponsibilities included designing content for various channels, packaging, presentations, and storefront design.
In 2022, Alycia joined each+all as a Creative Director and later joined Sharma Brands in 2023 as a Senior Designer, playing a role in launching and scaling various brands such as Chamberlain Coffee, Gxve Beauty, Feastables, Caraway Home, and more.
Overall, Alycia D'Alfonsi has a comprehensive background in design, branding, and marketing, with experiences in various companies and industries.
Alycia D'Alfonsi pursued their undergraduate education in Graphic Design at OCAD University from 2016 to 2019, successfully attaining a Bachelor of Design degree.
June, 2023 - present