Jessica Z. Crawford

Jessica Z. Crawford has a diverse work experience that spans several industries. Starting in 1999, they served as the Editor in Chief for The Daily Aztec until 2003. Jessica Z. then worked as a Staff Writer for The Press-Enterprise from 2004 to 2007, covering various beats such as local government, health, education, courts, and law enforcement.

In 2007, they transitioned to being a Communications Specialist for Scripps Institution of Oceanography, where they handled media relations and public communication for the institution and its public aquarium, Birch Aquarium at Scripps. Jessica Z.'sresponsibilities included media pitching, press release distribution, coordinating media visits, magazine writing/editing, and social media development.

From 2008 to 2013, Jessica served as the Marketing Manager for Birch Aquarium at Scripps, where they implemented marketing, advertising, and media-relations strategies. Jessica Z. led the first rebranding effort in the aquarium's history and managed the aquarium's Visitor Experience Team.

In 2011, they took on the role of Board President for the San Diego Museum Council, leading a coalition of over 40 local museums and directing major Council initiatives.

Since 2013, Jessica has been working at Sharp HealthCare, initially as the Manager of Marketing & Communications and later progressing to the roles of Director of Marketing & Communications and currently Director of Brand Strategy. Jessica Z.'sresponsibilities at Sharp Memorial Hospital included developing and implementing marketing and communication initiatives, strategic planning, public relations, advertising, internal communications, digital content creation, social media management, and brand management. Jessica Z. focused on areas like heart and vascular care, cancer care, orthopedic and neurological services, physical rehabilitation, emergency and trauma services, and organ transplantation.

Overall, Jessica's work experience showcases their expertise in marketing, communications, public relations, brand management, team leadership, strategic planning, event planning, and writing/editing across various industries including healthcare, museums, media, and education.

Jessica Z. Crawford has a Master of Business Administration (MBA) degree in Integrated Marketing from National University, which they obtained in 2022. Jessica Z. also holds a Bachelor's degree in Journalism with a minor in Spanish from San Diego State University, which they completed in 2003. In addition, Jessica has a Marketing certificate from UC San Diego, which they obtained between 2009 and 2013. Jessica Z. has also earned additional certifications, including "Orientation to HealthCare" from the Society for Health Care Strategy & Market Development (SHSMD), expected to be obtained in 2023, and "Google Universal Analytics Essential Training (2020)" from LinkedIn, acquired in 2021.