Jil Assaf

Jil Assaf serves as the Chief Operations Officer at Shawarmer since April 2021, focusing on operational transformation aimed at scalability and profitability. Prior experience includes roles as Chief Strategy Officer and Vice President of Global Franchising & Development at Burj Al Hamam KSA from March 2017 to April 2021, where Jil led business transformations and capability building initiatives. Jil has also held the position of Managing Partner at Lumen Hospitality Consultants from November 2012 to November 2016, specializing in hospitality and retail consulting across the MENA region. Previous experience includes serving as Business Development Manager and Board Member at Hospitality Development Company and working as a consultant at Synergy Hospitality Consulting & Solutions. Jil holds a Bachelor of Science degree in Hospitality Management from EHL and a French Baccalaureat in Science, Biology and Physics from College Louise Wegmann.