Heather Manchee is an accomplished digital strategist with extensive experience in digital communications and marketing. Currently serving as an Independent Contractor for Shaw/Scott, Heather previously held significant roles at WestJet, including Team Lead, Channel & Product Owner for Digital & Innovation, where responsibilities encompassed the strategy and optimization of digital communications, leading a team of digital product owners. Key achievements at WestJet include implementing a successful email channel strategy that generated over 11 million in incremental revenue and driving a 23% increase in credit card applications through targeted strategies. Prior experiences include a Senior Marketing Specialist role at BlackBerry and an Advertising Consultant position at Toyota Canada, complemented by an Honours Bachelor of Business Administration from Wilfrid Laurier University.
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