Alshaya Group Türkiye
Ceyda Yalcin has a diverse work experience spanning over several companies. Ceyda started their career in 2002 as an intern in media planning, buying, and purchasing at Turkcell. Ceyda later interned in marketing communications at Turkcell in 2004. In 2005, Ceyda interned at Saatchi & Saatchi (Publicis Group). Ceyda then joined Henkel in 2005 as an intern in cosmetics/marketing and continued to work at Henkel as an assistant product manager and trade marketing specialist from 2006 to 2011. At Levi Strauss & Co., Ceyda held various roles including retail and trade marketing specialist, brand environment manager, and Dockers marketing manager from 2011 to 2015. Currently, they are working at Alshaya Group Türkiye as the head of marketing for Victoria's Secret. Ceyda has worked in different marketing positions within the Victoria's Secret brand since 2015, including senior marketing manager and marketing manager. In 2020, they also held the position of senior marketing manager for Victoria's Secret & Bath&Body Works.
Ceyda Yalcin earned a Bachelor of Business Administration (BBA) degree in Business Administration from Marmara University between 2003 and 2006. Prior to that, they studied Sales Management at Marmara University from 2000 to 2002. Ceyda completed their secondary education at Adnan Menderes Anadolu Lisesi from 1994 to 2000. Additionally, they obtained a certification in Digital & Social Media Marketing Program from the Mindset Institute in 2022.
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Alshaya Group Türkiye
ABOUT US Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty. Franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks, The Body Shop and Victoria's Secret in Turkey. In addition to increasingly widespread store operations, continues to grow with diversifying channels throught market dynamics and customer demands, to deliver its brand portfolio to the consumers and to stick on its " Excellent Customer Service" commitment. Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You".