Ceyda Yalcin

Head Of Marketing - Victoria’s Secret at Alshaya Group Türkiye

Ceyda Yalcin has a diverse work experience spanning over several companies. Ceyda started their career in 2002 as an intern in media planning, buying, and purchasing at Turkcell. Ceyda later interned in marketing communications at Turkcell in 2004. In 2005, Ceyda interned at Saatchi & Saatchi (Publicis Group). Ceyda then joined Henkel in 2005 as an intern in cosmetics/marketing and continued to work at Henkel as an assistant product manager and trade marketing specialist from 2006 to 2011. At Levi Strauss & Co., Ceyda held various roles including retail and trade marketing specialist, brand environment manager, and Dockers marketing manager from 2011 to 2015. Currently, they are working at Alshaya Group Türkiye as the head of marketing for Victoria's Secret. Ceyda has worked in different marketing positions within the Victoria's Secret brand since 2015, including senior marketing manager and marketing manager. In 2020, they also held the position of senior marketing manager for Victoria's Secret & Bath&Body Works.

Ceyda Yalcin earned a Bachelor of Business Administration (BBA) degree in Business Administration from Marmara University between 2003 and 2006. Prior to that, they studied Sales Management at Marmara University from 2000 to 2002. Ceyda completed their secondary education at Adnan Menderes Anadolu Lisesi from 1994 to 2000. Additionally, they obtained a certification in Digital & Social Media Marketing Program from the Mindset Institute in 2022.

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