She Runs It
Lauren Dezenski is an accomplished professional in the field of strategy and insights, currently serving as Vice President of Strategy & Insights for Integrated Products at Carat USA since May 2022. Lauren's extensive experience includes over a decade at UM Worldwide, where the roles progressed from Assistant Media Planner to VP, Partner in Strategy. Notable work at UM includes leading the SharkNinja account and receiving multiple awards for excellence in media effectiveness and programmatic campaigns. Lauren holds a BAA in Interpersonal Communication and Event Management from Central Michigan University and is actively involved as a member of Lauren Runs It and Bonfire.
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