Marketing and Brand Management

The Marketing and Brand Management team at Sheehan Family Companies is responsible for developing strategic marketing initiatives that enhance brand visibility and drive sales across the diverse portfolio of beverages. This team works collaboratively to create innovative campaigns, manage brand positioning, and implement educational programs that engage consumers and retailers alike, ultimately positioning SFC as a leader in the beer and spirits industry. They analyze market trends and consumer behavior to optimize brand performance and ensure alignment with the company's growth objectives.