Sheela Foam Ltd
Amar Jethithor currently serves as the Chief Sales Officer at Sheela Foam Ltd since February 2024. Previously, Amar held the position of Chief Revenue Officer at Vini International from September 2022 to February 2024 and was the Chief Operating Officer at Food Service India Private Limited from 2021 to August 2022. Amar's notable experience includes serving as VP-Global Sales and Customer Service at Crompton Greaves Consumer Electricals Limited, where responsibilities encompassed managing company revenue across diverse channels. Other key roles include Director of Sales for India and the Subcontinent at Mars/Wrigley, Head of Sales, Marketing, and Retail at Vodafone India, and various senior positions at PepsiCo spanning a decade, focusing on sales and business operations. Amar holds an MBA in Marketing from the Symbiosis Institute of Business Management and a BSc in Chemistry from Fergusson College, along with executive education from various prestigious institutions.
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Sheela Foam Ltd
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Sheela Foam Limited, formerly Sheela Foam Private Limited, manufactures mattresses under Sleepwell brand. The Company manufactures other foam-based home comfort products focusing primarily at Indian retail consumers, as well as technical grades of polyurethane (PU) foam for end use in a range of industries. Its home comfort line consists of products, such as furniture-cushioning, cushions and sofa-cum-beds, as well as PU Foam cores utilized for manufacturing finished home comfort products, and comfort accessories, such as bed sheets and baby care sheets. Its mattress line, offered under its Sleepwell range, includes pure foam mattresses, as well as hybrids of spring and coir with foam that are capable of customization as per the requirements of consumers. Its furniture-cushioning line, offered under Sleepwell and Feather Foam brands, consists of PU Foam that constitutes upholstery material of various densities. Through its subsidiary, it manufactures PU Foam in Australia.