Sheela Foam Ltd
Kanwaljeet Singh is a seasoned professional with over 24 years of extensive experience in sales and management. Currently serving as Senior Vice President of Retail Sales at Sheela Foam Ltd (Sleepwell) since May 2022, Kanwaljeet is known for driving growth in small-town and rural India through strategic oversight and effective market strategies. Prior to this role, Kanwaljeet held significant positions at Eveready Industries India Ltd as Senior General Manager of Sales, where responsibilities included managing a substantial turnover and a vast distribution network. Earlier experience includes leadership roles at Ballarpur Industries Limited and SRF Limited, where expertise in B2B/B2C channels and institutional sales was demonstrated. Educational credentials include a PGDM in Marketing & Finance from the Management Development Institute, Gurgaon, and a Bachelor of Engineering in Electrical Engineering from Punjab Engineering College.
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Sheela Foam Ltd
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Sheela Foam Limited, formerly Sheela Foam Private Limited, manufactures mattresses under Sleepwell brand. The Company manufactures other foam-based home comfort products focusing primarily at Indian retail consumers, as well as technical grades of polyurethane (PU) foam for end use in a range of industries. Its home comfort line consists of products, such as furniture-cushioning, cushions and sofa-cum-beds, as well as PU Foam cores utilized for manufacturing finished home comfort products, and comfort accessories, such as bed sheets and baby care sheets. Its mattress line, offered under its Sleepwell range, includes pure foam mattresses, as well as hybrids of spring and coir with foam that are capable of customization as per the requirements of consumers. Its furniture-cushioning line, offered under Sleepwell and Feather Foam brands, consists of PU Foam that constitutes upholstery material of various densities. Through its subsidiary, it manufactures PU Foam in Australia.