Sheela Foam Ltd
Chahar has more than two decades of experience in designing and marketing of P.U. Foam products. A strong believer in team work, he oversees the Sales & Marketing of 'Sleepwell' Mattresses, Cushions, Pillows, and Foam Sheets through a network of over 100 distributors, 5000 dealers and 600 exclusive showrooms in India.
During his tenure, the Company's flagship brand 'Sleepwell' emerged as the most popular Indian brand in home comfort products category.
Chahar's expertise lies in indepth understanding the customer needs and offering products that best satisfy those needs.
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Sheela Foam Ltd
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Sheela Foam Limited, formerly Sheela Foam Private Limited, manufactures mattresses under Sleepwell brand. The Company manufactures other foam-based home comfort products focusing primarily at Indian retail consumers, as well as technical grades of polyurethane (PU) foam for end use in a range of industries. Its home comfort line consists of products, such as furniture-cushioning, cushions and sofa-cum-beds, as well as PU Foam cores utilized for manufacturing finished home comfort products, and comfort accessories, such as bed sheets and baby care sheets. Its mattress line, offered under its Sleepwell range, includes pure foam mattresses, as well as hybrids of spring and coir with foam that are capable of customization as per the requirements of consumers. Its furniture-cushioning line, offered under Sleepwell and Feather Foam brands, consists of PU Foam that constitutes upholstery material of various densities. Through its subsidiary, it manufactures PU Foam in Australia.