Sheet Society
Sophie Hopkins is an accomplished marketing professional with extensive experience in brand strategy, marketing, eCommerce, and customer experience. Currently serving as the Marketing Director at Sheet Society since September 2022, Sophie is also the Founder and Consultant at The Brand Counsel Agency, providing strategic advice to numerous clients, though currently not taking on new clients. With past roles including Co-Founder of the multi-brand eCommerce platform BITS, General Manager of Customer Experience at DECJUBA, and various marketing leadership positions at MECCA Brands and Cotton On Group, Sophie has demonstrated a strong capability in launching and revitalizing brands, driving growth, and implementing successful marketing strategies. Sophie holds a Bachelor of Commerce in Marketing and Economics from the University of Melbourne.
Sheet Society
We spend a third of our lives sleeping, so we thought we’d make it memorable. Sheet Society was dreamt up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. We help people wake up on the right side of the bed. Because with a better night’s sleep, you can win the day — whatever that looks like for you. Our bed sheets are available in trend-driven hues, prints, and patterns. We use only the best natural fibres, offering everything you need for a better night’s sleep. Leg out, bundled in, a pillow or two (or ten), it’s your bed, your way. You can find us at sheetsociety.com, @sheetsociety and our Melbourne stores. Also stocked at select Myer stores, the Iconic and The Dom.