Sophie Hopkins

Sophie Hopkins is an accomplished marketing professional with extensive experience in brand strategy, marketing, eCommerce, and customer experience. Currently serving as the Marketing Director at Sheet Society since September 2022, Sophie is also the Founder and Consultant at The Brand Counsel Agency, providing strategic advice to numerous clients, though currently not taking on new clients. With past roles including Co-Founder of the multi-brand eCommerce platform BITS, General Manager of Customer Experience at DECJUBA, and various marketing leadership positions at MECCA Brands and Cotton On Group, Sophie has demonstrated a strong capability in launching and revitalizing brands, driving growth, and implementing successful marketing strategies. Sophie holds a Bachelor of Commerce in Marketing and Economics from the University of Melbourne.