Cui H.

Cui H. is the Global Head of Employer Brand at SHEIN, where they focus on promoting the company's unique identity worldwide, driven by a commitment to making fashion accessible and fostering a positive workplace culture. They previously held positions as Director for the UK and Europe at SHEIN and served as Managing Director of Hytera UK. Before that, Cui co-founded Simply Mandarin Ltd and worked as a Sales Assistant at Hytera. They hold multiple degrees, including an MBA from The Open University and a Business Sustainability Management certificate from the University of Cambridge.