Diego Tapia currently serves as the Head of Brands at SHEIN since August 2025, following a role as Líder Ecommerce at Grupo Axo® from May 2022 to August 2025, where responsibilities included Ecommerce Coordination for brands such as Calvin Klein and Speedo. Prior experience includes Category Manager at Tutto Bike, 1P|Consumer Electronics at Mercado Libre, and roles in electronics purchasing and E-Commerce operations at Costco México and Henkel. Diego Tapia began a career in retail with an auxiliary position at Costco México in October 2017, transitioning through various roles to develop extensive ecommerce and brand management expertise. Diego Tapia is pursuing a degree in Comercio y Negocios Internacionales at Universidad La Salle, A.C. since 2016.
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