Íris Castro

Íris Castro is a passionate marketing manager and content leader with over 14 years of experience in digital marketing. Currently serving as a Senior Acquisition Content Strategist at SHEIN, Íris is adept at planning and executing B2B lead generation campaigns while coordinating cross-functional teams. Previously, they held pivotal roles at Meitu, Inc. as a Content Manager for the AirBrush app, where they successfully drove brand communication across multiple markets. Íris has also managed diverse teams and developed comprehensive strategies for renowned brands like Riachuelo and Jequiti, demonstrating strong skills in project management and content localization.