Kaichen Tian

Kaichen Tian is a skilled marketing professional currently serving as a Senior Marketing Specialist at SHEIN since July 2023. Previously, Kaichen worked at Huawei as a Marketing Specialist from August 2020 to December 2022, where responsibilities included planning and executing digital and social media campaigns, resulting in a 10% increase in brand consideration and a 71% year-over-year performance for key product lines in Ireland. Earlier experience includes roles as a Digital Marketing Intern at Coppinger Row and a Social Media Marketing Intern at QEEQ, where Kaichen focused on campaign execution and strategy development. Additionally, an internship as an Account Executive at Social Touch (Beijing) Co. Ltd. involved collaboration with Procter & Gamble’s Olay team on social media initiatives. Kaichen holds a Master of Science in Digital Marketing Strategy from Trinity College Dublin and a Bachelor of Arts in Business English from Guangdong University of Foreign Studies.