Kate Wei currently serves as a Senior Buyer at SHEIN, where responsibilities include overseeing 80% of Women Denim Development for the brand's global online purchasing. Wei's role involves managing all aspects of denim development, including influencer negotiations, domestic and overseas shooting, and supplier development. Previously, in the position of Buyer (Denim), responsibilities included managing various denim lines such as Shein Elegant and Shein Casual denim. Earlier experience includes serving as a Fashion Buyer (Denim), where Wei achieved budgetary and margin targets while negotiating contracts with suppliers and optimizing product assortments through competitive research. Prior to SHEIN, Wei worked as a Merchandising Assistant at PROJEK RAW. Academic credentials include a Bachelor of Arts in Business English from Nanchang Business School of Jiangxi Agricultural University and business studies at Centennial College and York University.
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