Lu Hou is a seasoned marketing professional currently serving as a Marketing Manager at SHEIN since October 2021, focusing on marketing and business development. Previous roles include Country Manager at BIGO LIVE from December 2018 to June 2021 and Director of Monetization for ByteDance Brazil for a brief period in 2018, managing popular products such as TikTok and Musical.ly. Lu's extensive experience also encompasses positions at Baovale Minerações S.A. as a Member of Council, and at Baosteel Group Co. as General Commercial Manager and Administrative Manager within a joint venture in Brazil. Early career achievements include serving as Assistant Director of the Culture Section at the Embassy of China in Brazil and Project Manager at China Arts and Entertainment Group. Lu Hou holds a Bachelor's degree in Portuguese Language and Literature from Beijing Foreign Studies University (1998-2002).
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