Marcelo Tunicelli is a Data Analysis Senior Manager with extensive experience in digital transformation and data analytics. Currently leading logistics data strategy at Shein Group LATAM, Marcelo focuses on optimizing operations and enhancing customer satisfaction through actionable insights derived from complex data. With over a decade of experience, Marcelo has previously held significant roles at Johnson & Johnson, UPS, and Toyota do Brasil, driving performance analytics, process improvements, and project management initiatives. Marcelo holds a Bachelor's degree in Administration/Marketing from ESPM and an MBA in Financial and Economic Management from FGV.
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