Meiling He

Meiling Meiling is an accomplished marketing professional with extensive experience across various industries. Currently serving as the Marketing Director at SHEIN since December 2021, Meiling leads brand marketing strategies, event marketing, influencer collaborations, and consumer insights to enhance brand awareness and consumer engagement. Prior experience includes a role as a Marketing Communications Consultant, where Meiling provided strategic insights for foreign companies targeting the Mexican market, and as a Senior Product Manager at The Mentholatum Company, managing skincare brands in China. Previous positions also include Marketing Manager for Extra at Mars and International Campaign Manager at MIDEA Group, focusing on brand positioning and regional campaigns. Meiling's early career included a role as a Product Marketing Specialist at L'Oréal. Meiling holds an MBA from National Sun Yat-Sen University and a bachelor's degree in International Tourism Management from Sun Yat-sen University.