Qin Yu is an experienced marketing professional currently serving as the Marketing Director at SHEIN since September 2018, where responsibilities include formulating and executing the strategic vision for the North American brand, successfully launching a pop-up store in June 2022. Prior to SHEIN, Qin Yu was self-employed at Revival Trading Co. from May 2014 to April 2018, contributing to one of the largest Southeast Asian food importers and traders in Hong Kong, dedicated to quality products and customer service. Early experience includes an internship in financial management at CCB International Holdings in early 2008, focusing on financial accounting and operational coordination. Qin Yu holds a Bachelor of Arts in Advertising from Baze University, completed in April 2019.
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