Wenrou L.

Wenrou (Sophia) L. is an accomplished marketing professional with extensive experience in digital and social media strategy. Currently serving as a Senior Marketing Manager at SHEIN since June 2021, Wenrou leads overseas product launch campaigns, develops product communication strategies, and manages social media content across platforms such as YouTube, Instagram, and TikTok. Previously, Wenrou was a Digital & Social Media Supervisor at ECOVACS ROBOTICS, overseeing global social media operations and influencer management. Wenrou's background includes roles at BSH Home Appliances Group as a Senior Digital & Media Specialist, MRM as a Senior Account Executive, DDB China Group as an Account Executive, and as a Market Research Intern at Grow3 Limited. Wenrou holds a Master's degree in Global Media Management from the University of Southampton and a Bachelor's degree in Television Literature from Zhejiang University of Media and Communications.