William Lim

William Lim is an experienced Global Brand and Communications Director with over 20 years in corporate branding, public relations, and strategic marketing. Currently serving as the Director of Public Relations for APAC at SHEIN, William shapes and safeguards the brand's reputation across diverse markets, driving insight-driven strategies and corporate communications initiatives. Previously, they held leadership positions at Singapore Polytechnic, the Intellectual Property Office of Singapore, and NETS, where they successfully elevated brand visibility and stakeholder engagement. Educated at prestigious institutions, including Tsinghua University and MIT Sloan School of Management, William is bilingual and bicultural, navigating various Asian markets with expertise.