Yiming CONG

Yiming (Cimy) Cong is currently the PMO of Brand Business at SHEIN, where they focus on brand management and strategic initiatives. With a solid foundation in finance, Yiming completed their bachelor's and master's degrees at Peking University. They have gained diverse experience through roles at Goldman Sachs, Morgan Stanley, CMC Capital Partners, Lazard, and CITIC Capital, contributing notably in consumer, retail, and financial analysis. Prior to their current position, Yiming was a Senior Associate at CMC Capital Partners, where they specialized in consumer investment.