Charlotte Pink

Charlotte Pink is an accomplished marketing professional with extensive experience in customer relationship management and marketing automation. Currently serving as the Senior Global CRM Strategy Lead at Shell, Charlotte drives the strategic direction and delivery of the Global Loyalty & CRM operating model across 26 markets, while also defining the evolution of these systems. Prior to Shell, Charlotte held significant roles at Virgin Atlantic, where as Campaign Lead, efforts led to increased engagement and revenue, and as Campaign Manager, responsibilities included shaping the annual global CRM plan. Earlier experience encompasses marketing positions at The Dovetail Agency, Jellyfish Online Marketing, and Harrods, showcasing a strong history of executing successful marketing strategies and optimizing customer journeys. Charlotte holds a Bachelor of Arts in Business Management and Marketing from the University of Brighton.