SHIFT Active Media
Philip Smith is a seasoned finance and operations professional with extensive experience in leadership roles across various organizations. Currently serving as Director at SHIFT Active Media since February 2013, Philip has also held the position of CFO at Play Sports Group until April 2022. Additional experience includes serving as Director at Enduro Sports Organisation and holding significant finance roles at Imperial Brands PLC, where responsibilities included Finance Director for Western Europe and Commercial Director for Corporate Development. Philip's career began at KPMG as a Chartered Accountant, followed by a role as Corporate Finance Manager at Deloitte. Philip Smith earned a Bachelor of Science degree in Mathematics from The University of Manchester in 1994.
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.