SHIFT Active Media
Rachael Burnside is an accomplished marketing professional with over a decade of experience in leading multi-channel campaigns across various sectors, including sport, automotive, and public services. Currently, Rachael serves as the Head of Marketing & Growth at SHIFT Active Media, where responsibilities include managing notable client accounts such as Rapha and Cannondale. Additionally, Rachael holds positions as Business & Marketing Director and Account Director at Uplift, a mentorship programme designed to support women in the cycling industry. Previous roles include Senior Account Manager at RLA Group, Account Manager at dentsu international, and multiple positions in media planning and account management at Spiritmedia Scotland and Global. Rachael received a BA Hons in Film and Media from Queen Margaret University and attended Hutchesons' Grammar School.
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.