Shift Paradigm
Erica A. Sante is a seasoned professional with extensive experience in business operations and revenue strategy, currently serving as the Vice President of Business Operations Strategy at Shift Paradigm. Prior roles include Senior Director of Revenue Operations at LeadMD and Director of Client Success at LeadMD, as well as Director of RevOps & Marketing Automation at R2integrated. Erica's career also encompasses a role as Digital Marketing Manager at WorldAware and Marketing Manager at Cipher Systems LLC. Erica holds a Bachelor of Arts in Psychology from the University of Maryland and is currently pursuing further education at Louisiana State University, expected to complete in 2024.
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Shift Paradigm
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Shift Paradigm, a consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. After pioneering the email marketing and marketing automation movements by helping thousands of organizations implement marketing technology platforms, we know that technology alone can't get your business growing. Usually, it takes a paradigm shift to grow.