RC

Rita C.

Director of Product Marketing at Shiftboard

Rita C. has a diverse range of work experience in various roles and industries.

Rita'smost recent position is as the Director of Product Marketing at Shiftboard, a role they have held since November 2022. Prior to this, they worked as the Senior Product Marketing Manager at the same company from January 2022 to November 2022, and as the Product Marketing Manager from April 2020 to January 2022.

In addition to their work at Shiftboard, Rita is also a Pro Member at Product Marketing Alliance, starting in May 2022.

Before joining Shiftboard and Product Marketing Alliance, Rita worked at SchedulePro Software as a Growth Manager from September 2019 to April 2020, a Product Manager from January 2017 to April 2020, and as a Product Owner and Implementation Specialist from December 2016 to January 2017.

Prior to their time at SchedulePro Software, they were an Account Executive at Salesforce from January 2016 to July 2016.

Rita also has experience in the travel industry, having embarked on a solo trip around the world as an Explorer from March 2014 to December 2015. Rita visited over 20 countries across 4 continents during this time.

Before their travel adventure, Rita worked at SAP as an Inside Account Executive from January 2012 to February 2014, where they achieved 199% of their sales quota and was recognized as a Winners Circle Member and Strategic Industry Account Rep of the Quarter.

Rita'searly career included a position as an Account Executive at The Active Network from August 2007 to October 2011, where they consistently exceeded sales quotas and was recognized as a Top 10% Performer. Rita achieved Presidents Club status multiple times during their tenure.

Overall, Rita C. brings a wealth of experience in product marketing, sales, and account management to their current role as Director of Product Marketing at Shiftboard.

Rita C. obtained a Bachelor's Degree in Marketing and International Business from UBC Sauder School of Business, where they studied from 2002 to 2007. During their time at UBC Sauder School of Business, they also attended Esade for a year (2005-2006) and earned a Bcomm degree in Commerce. In terms of additional certifications, Rita obtained the Certified Product Marketing Manager (CPMM) certification from the Product Marketing Alliance in July 2022. Rita also completed the Google Analytics certification program offered by the Google Digital Academy (Skillshop) in November 2021. Prior to that, in May 2018, they received the Pragmatic Marketing Certification from Pragmatic Marketing. Finally, in September 2017, Rita completed a training program titled "Leadership- Confident, Assertive and In Charge" offered by Dale Carnegie Training.

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