Casandra Calawa

Casandra Calawa has extensive experience in marketing and communications across various industries and roles. Currently, Casandra serves as the Senior Director of Lifecycle Marketing at ShiftKey, overseeing direct-to-consumer communications for business growth. Prior to this, Casandra held leadership roles at Care.com and Forrester Research, focusing on customer relationships, demand generation, and product marketing strategies. Calawa also has experience in account marketing, product marketing, and network specialist roles. Casandra holds a B.S. in Biology, Studio Art from Hobart and William Smith Colleges, and an M.A. in Integrated Marketing Communication from Emerson College.