Benedikt Becker is a seasoned professional in marketing and sales, currently serving as Marketing Director at Shikenso Analytics since October 2022, specializing in quantifying sponsorship success through advanced AI technology. In addition to this role, Benedikt Becker is a member of the European Sponsorship Association. Previously, Benedikt Becker held the position of Country Manager for Singapore and Malaysia at eGENTIC Asia Pacific, focusing on high-quality lead generation in various sectors. Benedikt Becker also served as Head of Sales APAC at AudienceServ, managing international digital media strategies, and as Regional Sales Manager at Rockland Radio, where notable achievements included exceeding sales quotas and leading a sales team. Early in the career, Benedikt Becker gained experience as a Marketing Assistant at Universal Music Group, contributing to international marketing efforts. Benedikt Becker holds a Bachelor of Business Administration from RheinMain University of Applied Sciences.
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