Rowena Diaz-Alva

Rowena Diaz-Alva is an experienced professional with a diverse background in administrative support, education, cake design, business excellence, and advertising. Currently serving as an Executive Administrative Assistant at Shima Capital since November 2021, Diaz-Alva contributes to initiatives in blockchain investment. Prior to this role, experience includes over four years as a Master Teacher A at 51Talk, where evaluation and coaching of students in English skills were key responsibilities. Additionally, a stint as a Cake Designer at Sweet Blessings involved managing a home-based novelty cake business. Earlier experience includes serving as a Business Excellence Specialist at Madinat Jumeirah, focusing on training and improvement projects, and as Advertising Staff and Consultant at Gaisano Group of Companies, overseeing promotional activities across multiple branches. Diaz-Alva holds a Bachelor of Science in Marketing from the University of Saint La Salle, earned in April 2003.