Boyoung Lee

Boyoung Lee serves as the Chief Brand Officer, EVP of Brand & Creative Strategy at both Shinsegae and Shinsegae International Inc. since October 2023. With extensive experience in brand development and creative direction, Boyoung Lee founded Citizens of Now Here, serving as Chief Creative Director from September 1999 until October 2023. Previous roles include Global Creative Director at Olaplex Inc. and Chief Creative Director at Athleta, as well as leadership positions at Google and Sephora. Boyoung Lee has a strong background in elevating brand strategies for both Korean and Western brands, particularly in global markets. Educational credentials include an MA in Graphic Design from the Royal College of Art and a BFA & BGD from the Rhode Island School of Design.