Karla J. Alvarez

Karla J. Alvarez is a seasoned marketing professional with extensive experience in product and partnership marketing, currently serving as Partner Marketing Manager at Shippo since July 2025. Prior to this role, Karla was the Global Product Marketing Manager and CRM Lead for B2B Restaurants at Rappi, focusing on go-to-market strategies and product positioning. At Conekta, Karla excelled as Product Marketing Manager for B2B, overseeing go-to-market strategies, product launches, and sales enablement. Earlier career highlights include positions at DiDi and Uber, where Karla led national marketing initiatives and driver engagement strategies. Karla holds a Master's degree in Digital Marketing from IEBS Biztech School and a degree in Administration & Marketing from Universidad Panamericana.