Aleksandar Curic

Aleksandar Curic has a strong background in creative and product development, with experience in merchandising, buyer and inventory planning, and vendor negotiation. Aleksandar held the role of Director Creative and Product Development at Shiraleah, where they conceptualized the company's direction and merchandising strategy for a lifestyle brand. Aleksandar formed two distinctive company divisions and oversaw product development from conception to design to vendor negotiation. Additionally, they managed quality control, order management, visual presentation, and catalog photography. Prior to that, Aleksandar worked as a Buyer and Inventory Planner at VivaTerra International LLC, where they merchandised the catalog assortment with a focus on proprietary products. Aleksandar conducted market research and competitive analysis, identified emerging trends, and developed business and merchandising strategies. Aleksandar also evaluated vendors and conducted negotiations with suppliers, both domestically and internationally.

Aleksandar Curic received their high school education from 1989 to 1992. Aleksandar then pursued a Bachelor of Science degree in Finance and Mathematics from Golden Gate University from 1992 to 1996.