Citlalic Peralta

Citlalic Peralta is a highly experienced communications professional currently serving as the Director of US Integrated Communications & Influencer Engagement at Shiseido since October 2023. Previously, Citlalic held the position of Senior Manager PR & Influencer for Clinique at The Estée Lauder Companies Inc. and was an Account Director with BCW Global, where responsibilities included strategic planning, team management, and integrated campaign execution for diverse markets. Citlalic has a solid background in public relations, having worked as a Senior Account Executive at FORMULATIN and as a public relations specialist in the wine and spirits industry as a freelancer. Additionally, Citlalic has co-founded a communications agency and has experience in various volunteer roles focusing on communication strategies. Educational qualifications include a certificate in Interior Design from Parsons School of Design and a degree in Communications from Tecnológico de Monterrey.