Yi Tina Chen

Yi Tina Chen serves as Senior Vice President, Chief Digital, Marketing & Strategy Officer for the China region at Shiseido, driving growth and digital transformation strategies, overseeing consumer insights, digital media marketing, and eCommerce initiatives. With prior experience as Managing Director at Accenture, leading digital transformation efforts for retail and FMCG, and roles at Commonwealth Bank, AIA, IDEO, and Boston Consulting Group, Yi Tina Chen brings a wealth of expertise in strategic planning, innovation, and consumer engagement. Educational credentials include Executive Leadership Programs from Harvard Business School and INSEAD, as well as a Master's degree from Duke University and a Bachelor's degree in Economics from Shanghai International Studies University.