Samuel Bain is a seasoned professional in Sales Operations, Revenue Operations, and Sales Enablement, currently serving as the Global Commercial Optimisation Leader at SHL since June 2025. Previously, Samuel held significant roles at Noda as the Senior Sales Enablement & RevOps Lead and at YuLife as the Commercial Enablement Lead, where contributions included enhancing sales competencies and streamlining processes within SaaS and insurance sectors. With prior experience as the Commercial Enablement Manager at Mercer UK, Samuel focused on integrating sales and marketing strategies while promoting team development. Additional roles include experience in insurance consulting with Direct Line Group, Legal & General, and Swinton Insurance, providing expertise in employee benefit schemes and commercial insurance. Samuel's education includes A-Level studies at South Gloucestershire and Stroud College.
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