Sinead Murphy Mbe

Sinead Murphy MBE is a seasoned professional with extensive experience in business development and management within the baby products industry and financial advice sectors. As the Founder and Chief Commercial Officer of Shnuggle since January 2014, Sinead oversees UK and international sales, marketing activities, and new product development, also actively participating as a speaker and mentor for startups. Sinead's previous positions include Business Development Manager at Shnuggle Ltd, where innovative products were designed and manufactured, and various roles in organizations like the Money Advice Service and Citizens Advice Belfast, focusing on debt advice and financial wellbeing. Sinead holds a BSc in Psychology from the University of Hertfordshire and has a robust background in delivering specialized services and training across multiple sectors.