Shoal Group brings together Cablecraft, FS Cables and SWA management teams to collaborate and combine their expertise that underpins strong and quality growth. And 'together' is working. Intelligent connections means broader, more responsive solutions, delivered effectively across our entire product and service portfolio. 

Shoal Group offers customers access to >35,000 cable management, identification and termination solutions and to >4,500 flexible and specialist cables offers; on a same day despatch, next day delivery (UK mainland) basis; with first class customer service and technical support; bespoke product and inventory solutions; and access to order 24/7 by telephone or online.

Shoal Group operates with the agility, energy and nimbleness of an SME but enjoys the benefits of being part of Diploma PLC (FTSE250) Controls Sector that actively supports our organic and carefully targeted acquisition growth plans and initiatives.

Our people are our most valuable asset and their wellbeing and development is of paramount importance to us, as are sustainable long term partnerships with our customers and suppliers. We are committed to doing business the right way whilst reducing our environmental impact and improving our ecological performance. It's a smarter direction for everyone.

Electric Vehicles

Electronics

Industrial

Manufacturing

Shoal Group

Julie B.

Shannen Hurley

Daniel Butterfield

Claire Elliott

Hal Maher

Kerry Walsh

The Sales and Marketing Team at Shoal Group focuses on driving revenue growth and enhancing brand presence across multiple channels. They manage both domestic and international sales, develop and execute digital marketing strategies, maintain relationships with key accounts, and ensure top-notch customer service. This team is pivotal in promoting the company's extensive cable and management solutions, supporting ecommerce initiatives, and delivering tailored, efficient solutions to meet customer needs.

Sales and Marketing Team

Sales and Marketing Team

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Team members