Ashutosh Darekar has been with Shobiz Experiential Communications since August 2006. With a background in Market Research Executive at Diligent Media Corporation Ltd, Ashutosh has worked their way up to their current titles of Head - Audience Acquisition and Associate Director - DBMS at Shobiz. Ashutosh is responsible for managing the Master Database Maintenance Modules, enhancing datasets, and implementing effective strategies to increase the quality and quantity of the master database. Ashutosh plays a key role in managing audience acquisition events and lead generation campaigns for IT clients such as VMware, Hitachi, Adobe, Intel, HPE, and Accenture. Ashutosh also focuses on developing strategic marketing approaches to achieve successful business results and tracks lead progression for registrations and leads conversion. Additionally, Ashutosh manages marketing activities through various digital marketing and social media platforms.
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