Lauren Sawyer

Lauren Sawyer is currently the Digital Content Strategist at Shockoe. Prior to that, they were the Communications Director at Virginia Health Catalyst (formerly Virginia Oral Health Coalition) from June 2018 to September 2021. In that role, they led the company rebranding, including redesigning the logo and messaging in six months. Lauren also redesigned the website in three months and continually updated it to meet user needs. Lauren has also designed materials including one-pagers, social media graphics, and white papers. Lauren has also drafted content including blogs and op-eds for senior leadership and subject matter experts. Lauren has created unique social content, promoting partner work, engaging consumers, and live-tweeting events. Lauren has also developed internal and external communications materials including brand guidelines, messaging and monthly newsletter. Lauren has supervised employees on important initiatives including policy work and annual events. Lauren has also envisioned and executed professional-quality videos for annual event. Furthermore, Lauren has overseen vendor work including videographer, graphic designer, and web host.

Prior to their time at Virginia Health Catalyst, Lauren was the Senior Account Executive at Merritt Group from November 2015 to May 2018. Before that, they were the Senior Account Coordinator at W2 Communications from May 2014 to November 2015.

Lauren Sawyer holds a Bachelor of Science in Communication Studies from James Madison University. Lauren has also obtained certifications from lynda.com in WordPress Essential Training and Hootsuite Social Media Dashboard in Hootsuite Social Media Certified. In addition, Lauren Sawyer is IRB Certified from James Madison University's IRB Board.

Lauren Sawyer reports to Dex Williams, Marketing Manager.