Rachel LaCour Niesen

Rachel LaCour Niesen is an experienced executive in product marketing and brand strategy, currently serving as Chief Product Officer at ShootProof since January 2018. Their roles at ShootProof have included Vice President of Brand Strategy and Director of Product Marketing, where Rachel has focused on driving product adoption and enhancing brand messaging. Rachel is also a co-founder of Save Family Photos, dedicated to preserving family stories through photography, and LaCour+Niesen, a consultancy for photographers and digital asset management. Previously, Rachel co-founded Plume and Post, a marketing agency, and held leadership positions at Pictage and ShootQ, where Rachel specialized in community engagement and marketing strategies. Rachel's educational background includes a Bachelor of Journalism in Journalism and Art History from the University of Missouri-Columbia.