Jodie Lam

Jodie Lam currently serves as Vice President of Marketing and Regional Head of CRM & Product Marketing at ShopBack since June 2022. Previously, Jodie held multiple leadership roles at Lazada from December 2016 to May 2022, including Regional Head of Loyalty & Content Marketing and Regional Head of CRM. Jodie's earlier experience includes the position of Digital Data, Analytics & CRM Manager at Samsung Australia, where responsibilities encompassed defining marketing data strategies and overseeing CRM initiatives. Jodie's career began at Reckitt Benckiser, where roles included Brand Manager for Durex and Clearasil. Jodie holds a Bachelor of Science in Psychology and a Bachelor of Commerce in Marketing & Accounting from the University of Sydney.